Being Authentic

2019 was, without doubt, the year of “being authentic”.

Like being in love, its not something you can simply go out and do. It’s a byproduct of how you live your life, run your business and engage with the world.

It’s a cop out, too. You can hurt others and excuse your own poor behavior – you’re just being your “authentic self”, after all.

Instead, why not focus on “being responsible”? Treating ourselves and others consistently and professionally – the way we know we should – instead of how we feel in the moment?

If we own our responsibility, we can see what work needs to be done. By defining our values and making sure we hold ourselves to account, being authentic will come naturally.

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