Giving someone a photo of just your (admittedly handsome) self as a gift would be a joke.

But people at exhibition stands give me pens with their own name on all the time.

Pens are cheap and easy. A pen is inclusive to all. Everyone might need one, therefore no one does. They’re everywhere. And ironically, people who truly care about pens will be the least interested.

A better gift is something riskier. Something that most people won’t want, but that a few will find absolutely fascinating.

Whether it’s merch or a whole business concept – give people something that they find remarkable, indispensable or personalised to them – not yourself.

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